H3XPO Event with Perhumas at Thamrin Nine – A New Tourism Collaboration in Jakarta

Thamrin Nine recently hosted a landmark event that united hospitality professionals and public relations experts through the collaboration between H3XPO and Perhumas. Held at the iconic Autograph Tower, the gathering brought together 43 attendees and served as a platform to introduce UP at Thamrin Nine—a vibrant new destination designed to enrich Jakarta’s tourism landscape.

About the Event

Himpunan Humas Hotel (H3), a key organization for hotel professionals in Jakarta, regularly holds networking events, and this time at Thamrin Nine. Partnering with Perhumas, Indonesia’s premier public relations association, the event leveraged their combined networks to broaden visibility and impact.

The primary objective was to unveil UP at Thamrin Nine—a lifestyle hub combining entertainment, culinary experiences, and engaging attractions. This initiative not only positions Thamrin Nine as a dynamic urban destination but also fosters stronger ties between the development and the hospitality sector.

Strengthening Industry Ties

The event emphasized collaboration between Thamrin Nine and H3, paving the way for bundled tourism offerings. Looking ahead, this strategic collaboration could pave the way for curated hotel packages through H3xpo’s network, featuring exclusive access to UP at Thamrin Nine, enhancing the experience for guests while benefiting both partners.

Highlights and Keynote

The event kicked off with a speech by Sandrina Martin, Director of Lifestyle at Thamrin Nine, who underscored the importance of inter-industry collaboration in boosting Jakarta’s tourism and business sectors. She expressed optimism about the potential of UP at Thamrin Nine to deliver unique visitor experiences that support citywide growth.

Experiencing UP Firsthand

Following the formal proceedings, attendees toured UP at Thamrin Nine to experience its offerings directly. This hands-on visit gave participants a practical sense of the destination’s appeal—equipping them to better promote it within their own networks.

Future Outlook

The event marked the beginning of deeper collaboration among hospitality leaders, public relations professionals, and destination developers. With the launch of UP at Thamrin Nine, Jakarta gains a new magnet for both domestic and international tourists, contributing to sustained economic growth.

Thamrin Nine as a Tourism and Business Hub

This initiative demonstrated the power of cross-sector partnerships in shaping Jakarta’s future. Through innovative programming, collaborative marketing, and strategic engagement, Thamrin Nine is now positioned as a modern, integrated hub for tourism and commerce—offering a compelling model for destination development in Indonesia.